What’s your sales assassin alias?
Take the quiz to find out your sales personality. And the tech stack that’ll support your killer vibe.
The 12 sales personas explained
Goldminer / Negotiator – The Deathstalker Scorpion
The Goldminer / Negotiator aka the Deathstalker scorpion is great at identifying that “golden opportunity.” After they do that, they negotiate with the prospect to work their way into the sales process. Methodically uncovering pain and connecting it to a solution that only they can provide. They create intrigue.
A Deathstalker scorpion is a deadly animal. And when they strike, they go for the kill. It only takes one little stab to get their pray. If you got this persona, then you are the type of person who strikes quickly, fast, and effectively. It’s a one-shot kill for you when you see your chance.
Hunter / Opportunist – The Black-Footed Cat
The Hunter / Opporutnist aka the Black Footed Cat does a deep dive into their existing customer base to find a great angle to resell a new feature, or product to the customer. They’re up to date on their customer’s latest news, trends, and events. They may see that they requested a new feature in the support tickets, and once that feature went live, they pounced on that opportunity, like a cat.
A Black Footed cat looks just like your normal house cat, but deadlier. Much deadlier. They’re agile, very clever, and move between opportunities at ease. Securing upsells and cross-sales as if it’s a game. People with this persona are always on the prowl, and everything can be food for them.
Negotiator / Closer – The Satanic Leaf-Tailed Gecko
The Negotiator / Closer is the anchor when it comes to a deal. They’re the one who comes in for the alley-oop, the person that gets the call when they need a guarantee the deal’s going to be done. They leave no stone unturned and never give up when trying to close a deal. Their tenacity is unmatched, and they have outside-of-the-box negotiation tactics, that you probably have seen in a TV show, but if it works for them, that’s all that matters.
Just as a closer comes in to finish things off in a hurry, the Satanic Leaf-Tailed Gecko closes in a flash. One moment you’re alive, the next, you’re unalive. Patience is a virtue, and for those who are this persona, you can be unassuming and underestimated by your counterpart until it’s too late. Next thing they know the deal is closed and their money is in your pocket.
Farmer / Negotiator – The Alpine Ibex
As a Farmer / Negotiator aka, the Alpine Ibex is one who nurtures leads throughout the entire sales process. They understand the inner motivations of everyone involved and successfully manage all of their personalities. They’re a master negotiator, as they make it feel like it’s not even a negotiation, but more of a conversation. They’re crucial to deals, typically as an inside sales role because of their deep relationships with prospects.
You’ve seen the video of an Alpine Ibex clinging to the side of a mountain. Just as they somehow manage to defy gravity and reach the top, sellers with this persona understand what others can’t. And they use that understanding to reach the top of the mountain, or in other words, close that deal.
Farmer / Goldminer – The Diabolical Ironclad Beetle
The Farmer / Goldminer or the Diabolical Ironclad Beetle is one who finds prospects by digging deep down into leads, and current customers and using every discovery tool available to them. They see the data points in other business development tools, even search social media sights for current trends and talking points as well as speak to internal resources to always have the right answer at the right time.
We all know that beetles like to get dirty. They roll around in the mud and go places other people don’t like, don’t think to, or just won’t go. That’s why sellers with this persona do the extra work. Go where others don’t in order to close a deal. They find those nuggets of gold in the mud that others won’t sift through.
Hunter / Closer – The Blue Dragon Nudibranch
When you’re a Hunter / Closer aka the Blue Dragon Nudibranch, it’s all about the benjamins for you. You know how to find the biggest deals and get them over the line before things start to fall apart. Deadlines are always top of mind for you, and you’re a pro at understanding your prospect to make a decision long before the deadline is reached.
Dragons love gold, that’s the common cliche right? Well, sellers with this persona are no different. Big deals drive them, and they’re damn good at finding them. Just as dragons like to sit on piles of gold, these types of sellers close the biggest deals, and they never stop coming in.
Leader / Gold Miner – The White Nosed Coatimundi
As a Leader / Gold Miner, known as the White Nodes Coatimundi, you are a number cruncher. You’re organized and back-of-the-napkin calculations are your bread and butter. You lead others to an effective degree and the team always thrives under this person’s leadership, as they use the tools available to them such as their cRM to get the info they need to push deals along. Wins come easy as they use the data at their disposal to get the job done.
The White Nosed Coatimundi is an expert at using whatever they have available to them to get what they want. In the wild, it could be their long snout, their tail or relying on others in their squad. Collaboration and versatility are some of the best abilities for those who are this persona, and you use your quick wit and deadly calculator skills to close deal after deal.
Leader / Sightseer / Strategist – The Thick Spined Porcupine
When it comes to those who are a Leader / Sightseer or what we’d call the Thick Spined Porcupine, they are inspirational to those around them. But experts at taking the big picture into account. Everything that could go wrong, or go right, it’s included in their calculations on how their team is going to hit their quota. They spot the trends on what’s working, or what’s not and step in to ensure that things work out more than they don’t. And communicate these effective strategies to the rest of the sales department
As a leader, you can deliver what the current moment requires. In the wild, a Thick Spined Porcupine can play excellent offense or defense. Their quills can be the most effective armor against predators, or crush others with their spiky tail as each quill is coated with an effective antibiotic. So, if you’re a seller with this persona, you shift between successful strategies when the moment arises. Your quick wit gives you the ability to read the moment and make accurate assumptions about what your sales teams need to do.
Wingman / Prospector – The Harlequin Bunny
People love a good Wingman / Prospector, aka the Harlequin Bunny because they dive headfirst into the details. They don’t mind playing second fiddle because they’re a true team player. They love getting assists more than scoring goals. They’re a solid listener as they find opportunities that are known, and unknown. The people who are just visiting their website, they know about them. Ego’s aren’t a thing with them as a win is a win.
The Harlequin Bunny is a rare one. Outgoing, resourceful, and adventurous. Having eyes and ears on the literal side of their head means that if you got this persona, you can see and hear everything going on around you. You don’t miss an opportunity whether it’s ahead or behind you.
Sightseer / Hunter – The Manchurian Tiger
As a Sighteer / Hunter, the Manchurian tiger looks for the big meal tickets. They can determine what works, and what doesn’t, right from the get go, and regardless of company size. They know who the decision makers are and how to give them a deal that makes both of them look as good as possible.
Tigers are deadly. And they have a scary good memory with even better intelligence. When you’re the Manchurian Tiger persona, you’re a professional hunter. You take down the biggest prey, or in this case, close the biggest deals. And during the hunting process, you find a way to not only establish dominance internally for yourself but raise the profile of the decision maker you tracked down during discovery. You’re a true trophy hunter and you’re at the top of the food chain for a reason.
Closer / Leader – The Harpy Eagle
When the Closer / Leader aka the Harpy Eagle comes out to play, things are serious. Everything gets escalated to this person, and they come in to consult on others’ deals because they’re so wise and good at what they do. Sales teams know they can make or break any deal as they can be the final say when it comes down to it.
Eagles are known for their wisdom. And if you got the Harpy Eagle as your sales persona, you are the wisest of the bunch. You’re quiet, but when you speak, everybody in the room listens. You’re the final authority on practically everything. You’re the manager who commands respect because you’ve been there, done that, with great success.
Prospector / Farmer – The African Lungfish
The Prospector / Farmer aka the African Lungfish is a unique persona. They’re more focused on outbound prospecting and like to discover new pastures that their company hasn’t thought of farming quite yet. They tend to find opportunities that require lots of water and nurturing over a long period of time, but they don’t mind playing the long game. In fact, they relish that, because when that pain point comes up they’re ready to solve it right away.
African Lungfish are quite literally, fish out of water. They can live on land for up to a year, farming pastures that other fish can literally not get to. That makes the sellers who get this persona, the most unique farmers of all. They’re willing to look for opportunities in lands and areas not accessible to others. They thrive in the unknown and are brave and bold.