Press release
23 June 2025
Oneflow expands to North America through a strategic partnership
INSIDE INFORMATION: Stockholm, Sweden — June 23, 2025 — Oneflow, a leading provider of contract automation and intelligence solutions, is pleased to announce the entry into the U.S. market by way of a partner agreement with a newly established U.S. company (“Oneflow North America”) controlled by Oneflow’s board members Lars Appelstål and Bengt Nilsson, marking a significant milestone in its global expansion journey. Under the partner agreement, Oneflow will own 20% of Oneflow North America. The final partner agreement remains subject to shareholder approval at an Extraordinary General Meeting (“EGM”) to be summoned today and held on July 9, 2025.
Strategic partnership: Oneflow North America
To facilitate a low-risk market entry, Oneflow AB is forming a new reseller company — Oneflow North America — together with seasoned entrepreneurs Lars Appelstål and Bengt Nilsson, board members of Oneflow AB, who will, indirectly, jointly invest approximately MSEK 15 into the new entity and become the majority shareholders of Oneflow North America.
Under the partner agreement:
- Oneflow North America will have exclusive rights to resell and market the Oneflow platform and brand across North America comprising the United States, Mexico and Canada.
- For each customer order Oneflow North America shall pay Oneflow a license fee on market terms based on a percentage of the recurring revenue portion of the net invoiced value received by Oneflow North America from the customer.
- Oneflow will hold 20% ownership in Oneflow North America on a fully diluted basis which will be acquired at nominal value in connection with the formation of Oneflow North America.
- Lars Appelstal Holding AB, a company wholly owned by Lars Appelstål, and Greenfield AB, a company majority owned by Bengt Nilsson, will each hold 30% ownership in Oneflow North America and local management of Oneflow North America will hold 20%, on a fully diluted basis.
- Oneflow AB will hold an option to acquire the remaining 80% of Oneflow North America based on the following terms:
- If the option is exercised within three years, the purchase price will be the greater of MSEK 20 or three times Oneflow North America’s Annual Recurring Revenue (ARR) at the time of acquisition.
- If exercised after three years, the price will be determined solely as three times Oneflow North America’s ARR at the time of acquisition, with no minimum threshold.
An important step toward building a global business
The U.S. represents the largest and most opportunity-rich market for contract management globally. With its powerful platform and adaptive go-to-market approach, Oneflow is ideally positioned to meet the needs of U.S. customers and accelerate its international expansion journey.
Until now, Oneflow’s customers based in North America have been served by Oneflow’s U.K. team. With a designated partner sales team on the ground, Oneflow will be able to scale up sales activities in the North American market and accelerate its business plan in a very cost-efficient way. Both existing and new customers in North America will now be supported locally — strengthening service, responsiveness, and regional growth opportunities.
“We already serve many customers in the U.S., and this regional expansion allows us to accelerate our ambitions of becoming a global vendor in contract automation,” said Anders Hamnes, CEO and Founder of Oneflow. “We’re entering the largest and most competitive market in the world with a strong product and the right people on the ground, while keeping risk and financial exposure at a low level.”
This initiative reflects Oneflow’s broader ambition to scale globally, beginning with an earlier-than-planned presence in the North American market through a low-risk, partnership-led entry strategy.
About the extraordinary general meeting
The partner agreement and the option to acquire all shares in Oneflow North America, is a significant transaction as defined in Chapter 16a of the Swedish Companies Act, which companies listed on Nasdaq First North Premier Growth Market are obligated to adhere to according to the Swedish Securities Council. For this reason, a notice to an EGM is expected to be announced today and held July 9, 2025. For further details, please refer to the notice.
For further information, please contact:
Anders Hamnes, CEO and Founder
Mobile: +46 76 788 50 76
Email: anders.hamnes@oneflow.com
Certified Adviser is FNCA Sweden AB.
This information constitutes inside information that Oneflow AB (publ) is obligated to make public according to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at the time stated by Oneflow’s news distributor Cision at the publication of this release.
About Oneflow
Oneflow develops a contract automation platform powered by AI, helping businesses achieve a fully automated contract process. Contracts are at the heart of all businesses and yet, while the world is undergoing digital transformation, contracts are stuck in a frustrating mess between PDFs, legacy systems, inboxes, just to get a contract signed. Oneflow believes there’s a better contract workflow. One that is intelligent, easy, rich in data, gathers every step of the process in one place, allowing for better clarity and collaboration between all parties involved. And people can get on with what they do best. With Oneflow, contracts are smarter, giving our users an experience so delightful, it feels like magic. Get started for free at oneflow.com.
