Skip to content

Work & Culture

Scaling 0 to 100 million in ARR: Lessons learned

Hey everyone,

Reid Hoffman, co-founder of LinkedIn, once said, “You really only build something amazing if you hit the scale problem.”

It’s been more than ten years since the first contract was sent and signed in the Oneflow platform. Oneflow has grown fast during the last few years, doubling the headcount within two years. Not to mention entering three new markets and getting listed on Stockholm’s Nasdaq in April 2022. Going from 0 to 100 millions SEK in ARR, it’s safe to say we’ve hit the scale problem. 

Anders Hamnes, our CEO and Founder of Oneflow, shared his lessons learnt.

Don’t be blinded by money

Do you really need to get money now? It’s costly, especially early on when looking for investors. Try to wait as long as you can without risking running out of cash. Always keep some time (like 10%) to work on getting funds, so you’re ready and not just when you’re almost out of money.

Don’t leave hiring to chance

Dream of hiring a stellar team? Hiring must be your key competence. Nobody can sell your company to top talents better than yourself. Build inhouse hiring competence early. Make your hiring process predictable. Track calls, interviews, time spent per role so the next time you need a sales rep in Finland, you know how long it will take. 

Don’t let culture runs its own course

Culture gives a purpose for your people to be part of something great. You have only two options, either let your culture live its own life and be out of control, or take control of your culture and core values. Always connect and articulate your core values to concrete behaviors and actions.

Don’t let go of the important details

Micromanagement isn’t the same as being in the details. There’s a difference between micromanagement, which is telling people exactly what to do versus being in the details. How can you be a great manager if you’re not in the details, understand the nuances of the work, and understand if people are doing a good or excellent job?

If you enjoy this, please subscribe to our monthly Book of Tricks newsletter here

Explore contract magic!

Prev:

4 best strategies that save startups money

Next:

Top tips for a great candidate experience

Related articles

contract-management-api
Contracts

Contract management API: Connect your systems, streamline Q2C

document-workflow-automation
Contracts

Document workflow automation: Boost productivity and cut errors

The-AI-powered-document-management-system-revolution
Contracts

The AI-powered document management system revolution: Top 10 tools [2026]

how-contract-lifecycle-automation-works
Contracts

Contract lifecycle automation: Close deals faster in 2026

contract-renewal-management
Contracts

Contract renewal management software: Features, benefits & best tools for 2026

Ace contract compliance tracking and reporting
Contracts

Ace contract compliance tracking and reporting: Automation, alerts, analytics

contract-automation
Contracts

Contract management analytics 101: The hidden goldmine in your agreements

contract-repository-management
Contracts

Contract repository management and beyond: Stop losing deals (and revenue)

Privacy overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly necessary cookies

Strictly necessary cookies are enabled to save your preferences for cookie settings and other important core functionality. You may disable these by changing your browser settings, but this may affect how the website functions. To change your preferences at any time, click on the “Change cookie settings” icon in the lower left corner to access this page.

Marketing cookies

Cookies set by third party services or by us to track performance metrics, usage and marketing analytics to help us to personalize content and ads which improves your experience visiting Oneflow. We also share information about your use of our site with our analytics and advertising partners.

For detailed information about Google Cookies policies, click here

Show details