Auntie Solutions
Oneflow has brought clarity, speed, and automation to Auntie’s contract process – and the HubSpot integration in particular has been a crucial factor in reducing manual work.
Integrated with
A consistent and controlled process
HubSpot-integration
Manual work decreased significantly
Auntie Solutions Oy
Country
multiple markets
Oneflow used for
Sales, HR, Customer Success
Company size
50+ employees
Product/service
Mental wellbeing service
Auntie Solutions builds efficient and secure contract processes with Oneflow
Auntie Solutions helps companies strengthen employee wellbeing and work ability by offering preventive, solution-focused services that support mental wellbeing and develop essential mental skills such as resilience. When employees improve their self-leadership, recovery, and emotional skills, the entire organization benefits: work ability increases and productivity improves.
Auntie’s mission is simple but ambitious — to help people stay well and able to work, while supporting companies in building a more sustainable and healthy working life.
The company operates across multiple markets, with growth focused especially in the Nordics and the DACH region. At the same time, Auntie continues to strengthen its position in Finland and further develop its services to meet the evolving needs of modern organizations.
“When you operate in multiple markets, it’s essential that we can adapt our contract processes to each country’s practices and legislation. Oneflow supports this extremely well,” says Miia Elo, Auntie’s Growth Tech Manager, responsible for sales and marketing technologies and processes.
Challenge: The organization needed a more modern and flexible contract platform
Before Oneflow, Auntie used another contract management solution. While it handled basic functions, its capabilities were limited and it lacked the native integrations needed in Auntie’s digital operating environment.
“The tool we previously used was very simple and didn’t offer native integrations, so it no longer met our needs. When an organization is already digital-first and international, you need a solution that grows and evolves with the company,” Elo explains.
Oneflow was selected because it aligned far better with Auntie’s requirements: a modern, integrable, and easily adaptable platform that can support growth across multiple markets.
Solution: Oneflow connects Sales, Customer Success, and HR
At Auntie, Oneflow is used widely — in Sales, Customer Success, HR, and also for vendor and subcontractor agreements. Sales and Customer Success teams use it most, but HR also relies on Oneflow for employment agreements and secure handling of personal data.
“Oneflow makes everyday work easier. Managing, creating, and using contract templates is simple and intuitive. From a user’s perspective, ease of use is a huge advantage,” Elo describes.
Oneflow is also a continuously evolving platform. New features and integrations have given Auntie more opportunities to streamline their processes even further.
“From an efficiency standpoint, it’s a major benefit that users can handle tasks directly from their CRM. That’s a significant productivity booster,” Elo says.
“The HubSpot integration works extremely well. When data flows automatically to contracts, it stays consistently up to date. It saves time and ensures our CRM always has accurate information.”
Miia Elo
Growth Tech Manager
Auntie Solutions Oy
Results: Less manual work, more time for customers
Since adopting Oneflow, Auntie’s contract process has become significantly more efficient. The amount of time a salesperson or Customer Success specialist spends creating a contract has dropped dramatically.
“With Oneflow, a salesperson can prepare a contract in just a few minutes. There’s very little manual work involved, and from the customer’s perspective the review process is much faster,” Elo explains.
Auntie’s contracts are now more structured and professional — both externally and internally. A clear, consistent process builds trust and reduces the risk of errors.
“The contract process is fully under control and appears professional to the customer. At the same time, it’s easy for us to use, secure, and meets all our requirements,” Elo adds.
Improved collaboration — both internally and with customers
One of the biggest benefits has been smoother internal and external communication. Oneflow allows discussions to happen directly within the document, reducing email chains and making collaboration more seamless.
“Customers can update their own information directly on the contract, and sensitive data no longer needs to be sent via email. Conversations can also take place directly within the document — that’s a major improvement,” says Elo.
Internal commenting has also enhanced cross-team collaboration. Teams can now communicate directly within the contract, improving transparency and reducing unnecessary back-and-forth messages.
“Ease of use is the best feature. Oneflow makes our work faster, clearer, and more secure — and that shows to our customers, too.”
Miia Elo
Growth Tech Manager
Auntie Solutions Oy
HubSpot integration keeps information up to date
HubSpot is a key part of Auntie’s sales and customer success processes, and according to Elo, Oneflow’s HubSpot integration has been a critical factor:
“The HubSpot integration works extremely well. When data flows automatically to contracts, it stays consistently up to date. It saves time and ensures our CRM always has accurate information.”
Oneflow has also improved data security. When contracts are handled centrally within the platform instead of email, all information stays protected and controlled.
Ease of use makes all the difference
According to Elo, a successful implementation is not enough if users don’t adopt the tool — and this is where Oneflow stands out.
“Adoption depends on many things — internal processes, ownership, training — but if the system is easy and intuitive, it makes everything else simpler. Ease of management is a major advantage for us.”
Auntie’s implementation went exceptionally smoothly, and collaboration with Oneflow’s team has been strong throughout.
“It’s been great to see how well Oneflow’s customer team operates. Our team in Norway just gave feedback that the onboarding messages were excellent when we added new users,” Elo says.
Oneflow frees up time for what matters most — the customer
As manual work decreases, more time becomes available for conversations that matter: supporting customers and prospects.
“When we minimize the time spent on admin work, we can use that time with customers. That’s where the real value lies for us,” Elo notes.
She summarises Oneflow’s role simply but accurately:
“Ease of use is the best feature. Oneflow makes our work faster, clearer, and more secure — and that shows to our customers, too.”
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