15. From code and curiosity to global HubSpot partner
Robert Bråkenhielm, co-founder of Resultify, shares how curiosity launched his tech career, the lessons learned from running multiple ventures, and how a focus on real outcomes helped build a top global HubSpot agency.
From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify
Robert Bråkenhielm didn’t follow a traditional path to becoming the co-founder of a top HubSpot agency. He trained as a welder, taught himself to code, and built more than 5,000 websites before asking a simple but powerful question: Is this really driving results?
Now leading Resultify — one of HubSpot’s top 20 global partners — Robert reflects on the biggest lessons from a career built on curiosity, experimentation, and staying close to what truly works.
Here are the key takeaways from his journey.
1. You don’t need a plan to get started — just curiosity
Robert’s journey into tech wasn’t mapped out. He didn’t study computer science or business. He just started coding because it seemed interesting.
“I was like answering incoming boring phone calls and I was like, start coding in a notepad just because it was fun.”
That curiosity turned into capability — and eventually into a company. Sometimes the first step isn’t about ambition or direction, it’s just about momentum.
2. Solve your own frustration — others probably feel it too
After years of building websites, Robert realized something was missing. Clients didn’t know what to do after launch. And neither did he.
“I was very, very bored on building websites. Like, there needs to be something more than just building websites.”
This frustration sparked the creation of Resultify — an agency that wouldn’t just hand over a finished site, but would help clients use it to achieve real outcomes. “We were starting to talk about actually creating something that helped the clients take care of the websites and drive results.”
If something feels broken, it’s probably a business opportunity.
3. Know your limits — and communicate them clearly
As a multi-time founder, Robert has seen firsthand how easy it is to fall into the trap of doing everything. One of his hardest — and most valuable — lessons was learning to say, I’m not the right person for this.
“I’m really bad at structure. I’m really bad at getting things done. I’m really good at ideas and starting up things.”
That kind of self-awareness, he says, takes time. But it’s what allows founders to delegate effectively, build smarter teams, and avoid burnout. “To understand those things… and dare to communicate them to others — that this is not something I’m good at — that has been hard.”
4. Execution matters more than polish
When Resultify landed its first enterprise HubSpot client, Robert took the onboarding into his own hands. He didn’t have all the answers upfront, but he figured it out by diving in and doing the work.
“It wasn’t the most successful onboarding, but I did it.”
That hands-on, just-do-it mindset is part of the culture. Developers even keep a framed photo of him with the phrase “Bara gör det” — Swedish for “just do it.”
“When I get very tired of them saying, ‘It’s not possible’… I challenge them a lot.”
Progress doesn’t require perfection. Just start — and adjust as you go.
5. Focus is what actually scales
At one point, Resultify operated as a group of 13 different businesses — from WordPress development to content marketing. While it looked impressive, it wasn’t sustainable.
“That was super cool when you are in a bar talking to a girl, but otherwise it’s not cool at all.”
Robert admits that chasing too many things at once slowed the business down. “Sometimes I worked very opportunistic… I didn’t have a proper plan.”
Focusing the company around HubSpot — and one core value proposition — made everything easier. Growth doesn’t come from doing more. It comes from doing fewer things, better.
6. Align incentives to build real partnerships
One of Resultify’s biggest differentiators was its decision to offer result-based pricing from the beginning. That meant clients paid when they saw real outcomes — and the agency took on part of the risk.
“Our first client was Visit Sweden… and we took a result-based payment, which was kind of crazy.”
This approach created shared accountability — and deeper buy-in from everyone involved. “We became the client in a sense… we’re doing this together, we’re succeeding together.”
When your incentives are aligned with your client’s success, you stop being a vendor — and start being a partner.
7. Great people don’t always come through the front door
After losing two of his most critical developers, Robert got a cold email from a developer in Bratislava. He said yes. The candidate moved to Malmö, proved his value, and became a key part of the team.
“He figured out everything about my company… and I said, okay, you’re promoted.”
Two weeks later, Robert did the same thing with another developer from Ukraine. Both hires — made on instinct — helped turn the business around during a tough time.
Sometimes the best hires don’t have a polished CV. They just need a chance.
Conclusion: Results over everything
Robert Bråkenhielm’s journey isn’t about flashy exits or massive funding rounds. It’s about staying grounded in what actually works: solving real problems, staying curious, hiring wisely, and aligning success across the table.
“The idea Fredrik and I had from the beginning is still the same: create results. And now with HubSpot, we can finally do it — for real.”
Whether you’re just starting out or scaling a company of your own, Robert’s story is a reminder that momentum doesn’t come from having all the answers — it comes from asking better questions, and committing to the outcome that matters.
