9. Slipping on a banana peel lessons in sales and strategy
Hans Bunes shares his journey from HP to entrepreneurship, covering career twists, relationships, business challenges, and how tech is reshaping B2B sales.
Slipping on a banana peel lessons in sales and strategy with Hans Bunes
Hans Bunes, co-founder of the consulting firm Bunes & Ferenzci, has built a career defined by adaptability, relationships, and a willingness to embrace the unexpected. From his early days at Hewlett-Packard to founding his own company, Hans’ journey is full of heartfelt, tried-and-true lessons for sales professionals navigating a rapidly changing world. Here’s what his story can teach us.
1. Be open to unplanned opportunities
Hans didn’t follow a strict career plan—in fact, he calls his journey “slipping on a banana peel.” “I’ve never gotten a job I applied for. The opportunities I’ve had came from relationships or ideas I created myself,” he says. For sales professionals, this underscores the importance of staying open to unexpected opportunities. Be proactive in creating value and building connections; you never know where it might lead.
2. The power of relationships in career growth
Hans credits much of his success to the relationships he’s built over the years. “I nurtured relationships with people more experienced than me, and they opened doors I couldn’t have imagined,” he explains. In sales, relationships aren’t just about closing deals—they’re about long-term trust and collaboration. Focus on building meaningful connections with colleagues, clients, and mentors.
3. Persistence pays off, but patience is key
Starting his own firm came with challenges, particularly in managing time and expectations. “Things take time—what you plan for one month often takes three,” Hans shares, referencing his father’s advice about the “three T’s.” Sales professionals can relate to this. Whether you’re nurturing a lead or breaking into a new market, persistence and patience go hand in hand.
4. Take accountability for mistakes
Hans believes that one of the most important lessons he learned was to take accountability for his own actions, even when it’s difficult. “Being accountable for mistakes makes your interactions with peers much easier,” he says. For sales professionals, owning your missteps can foster trust and help you grow as a professional. Mistakes are inevitable, but how you handle them defines your success.
5. Balance technology with human fundamentals
While Hans is excited about the role of AI and machine learning in sales, he emphasizes the importance of not losing sight of the fundamentals. “AI helps with efficiency, but it doesn’t replace understanding your customer or their problems,” he explains. For sales professionals, this means using technology to enhance your approach, not replace genuine human connection.
6. Embrace learning in every conversation
Hans is a firm believer in continuous learning, especially through interactions. “Every conversation I have teaches me something new,” he says. For salespeople, this means approaching each call, meeting, or email as an opportunity to learn more about the customer, the market, or even yourself. Curiosity and active listening are essential tools for growth.
Conclusion
Hans Bunes’ journey is a reminder that success in sales and beyond is rarely linear. By embracing unexpected opportunities, building strong relationships, and staying committed to learning, sales professionals can navigate challenges and thrive. Whether you’re just starting your career or looking to level up, Hans’ insights offer a roadmap to finding opportunity in every twist and turn.