The use of artificial intelligence (AI) in marketing has seen a sharp rise in the last few years. Businesses of all shapes and sizes are leveraging top AI marketing tools to promote their brands and stay ahead of the competition. Whether you are a small business owner, blogger, affiliate marketer, or a large corporation, taking advantage of AI marketing tools can help you put together an effective marketing strategy and reach your goals faster.
These tools utilize artificial intelligence and other machine learning algorithms to automate and enhance several aspects of a business. Apart from simplifying tasks such as data analysis, SEO, content generation, and customer segmentation, these AI marketing tools also help you save both time and resources.
If you are a marketer looking to leverage the best AI tools, here we will delve deeper into some of the top AI marketing tools available for your business in 2024.
What is an AI marketing tool?
An AI marketing tool involves the integration of artificial intelligence technologies into marketing strategies. These tools leverage various AI components, including machine learning, predictive algorithms, and marketing analytics, to streamline, enhance, and automate various aspects of business marketing strategy.
Additionally, data indicates that 97% of business leaders agree that AI and machine learning (ML) empower businesses to analyze social media data and insights more effectively, allowing them to enhance their social media marketing strategy through the use of AI.
Marketers are increasingly utilizing AI tools in their strategies. They apply AI in content recommendation systems to boost customer engagement and use sentiment analysis to understand and effectively respond to customer feedback.
One noteworthy aspect of these AI marketing tools is their ability to automate your marketing tasks in real-time, eliminating the need for human intervention. This capability to expedite your marketing decisions has contributed to their popularity among marketers.
Top 10 AI marketing tools
In this section, we will cover some of the top AI marketing tools you can use to strengthen your marketing campaigns and reach your goals faster.
Jasper is an AI marketing tool that uses generative AI to help you speed up the writing process.
An all-purpose AI writer for marketers, the key highlight of Jasper is the powerful content generator templates (landing pages, emails, blog posts, etc) that it offers for your marketing content.
- The platform offers as many as 11,000 fonts, and 25 languages to choose from.
- Jasper features an easy-to-use and intuitive interface that makes it super easy to crank out words quickly.
Invideo is an AI video generator tool that helps businesses generate visual content.
The platform allows marketers to take their content creation strategy a step higher by quickly and easily creating professional videos from simple text prompts.
- AI-powered video editing to create high-quality videos within seconds
- User-Friendly Interface
- Automated Text-to-Video
Ocoya stands out as an AI marketing tool, serving as both an automated social media content generator and a planner.
Ocoya is a great tool that helps you create and plan social media posts using AI. It’s an all-in-one solution designed for social media managers, offering features like post creation with image integration, automated text generation, and the ability to schedule posts. Plus, it can write posts and blogs in 26 languages for you.
- The tool offers a huge library of graphic templates to choose from
- AI-driven social media content creation
- Ocoya allows you to perform cross-platform scheduling from one single dashboard
Read also: The transformative impact of AI on contracts
4. Top AI marketing tools: MarketMuse
MarketMuse is an option for marketers looking for a comprehensive AI marketing tool. It is designed specifically for marketers looking to optimize long-form content, such as landing pages, articles, sales copies, and more.
Manual content audits take hours or days and often use generic data that doesn’t factor in the domain. The platform automates content audits and removes the subjectivity of what is or isn’t working and what is missing, so you prioritize the right content, faster.
- The tool conducts deep AI research about a topic before creating a first draft based on the chosen subject
- Features a built-in editor and content brief
- The platform offers high-quality AI content creation
An automated messaging and voice experience platform, LivePerson helps you seamlessly manage your customer conversations across marketing channels.
The tool offers robust omni-channel communication capabilities to drive a better customer experience while also improving agent efficiency. You can also use the platform to design, build, and distribute messaging and voice experiences across multiple platforms.
- The tool allows you to analyze your conversational data to drive actionable business decisions
- Features intelligent automation and large language models (LLMs) powered conversational AI solutions
- LivePerson allows easy integrations with applications, such as messenger applications, APIs, and other customer support tools
ClickUp is an AI marketing tool that helps you bring all of your work, from task management and goal tracking to docs and chats, into one place.
The highlight of the platform is that it comes with the world’s only role-based AI assistant to help you plan, track, and manage any type of work with project management that flexes to your team’s needs.
- The tool is equipped to do things like drafting your next drip email, outlining a blog for SEO, and designing social media marketing campaigns within a few seconds
- ClickUp Docs allows you to highlight any part of the text and also use AI-powered editing features to optimize content
- Automate project management processes
- The platform offers an instant recap and outlines the next steps to add to your marketing calendar
7. Grammarly: An AI marketing tool for writing
Apart from being a popular copyediting app, Grammarly is also known to offer AI writing. The tool allows you to stay in your workflow by accelerating challenging writing with Grammarly’s AI writer.
Further, the AI writing assistance of Grammarly helps you instantly generate quality text for emails, reports, articles, and more.
So, you can use the platform while working on a draft as your AI assistant, as it can help you come up with that next idea or paragraph with excellent machine-learning capabilities.
- The tool suggests what to write next if you don’t have any idea
- The AI-powered editor of Grammarly helps you correct grammar and spelling mistakes
- The browser extension allows you to use the platform features on emails, Google Docs, and social media platforms such as LinkedIn and Twitter
8. Otter AI
Otter AI is yet another good transcription service that makes use of AI to offer businesses accurate transcriptions of live business meetings.
The platform helps you capture important slides followed by creating meeting notes with time stamps and also shows individual contributions.
- The tool is equipped to pick up the voice in an audio feed and process it through an AI algorithm
- The platform allows you to upload your audio files and turns everything into text
- Otter Bot transcribes meeting conversations automatically
9. Seventh Sense
Seventh Sense is a tool offering AI-driven email optimization for HubSpot and Marketo users. It enhances email marketing performance by determining the best times to send emails, leading to higher engagement rates. The platform is tailored for businesses focused on improving their email marketing effectiveness.
- AI-driven email send time optimization
- Improved email deliverability
- Enhanced engagement metrics (open and click-through rates)
- Data-driven insights and analytics
- Seamless integration with HubSpot and Marketo
Read also: AI in B2B sales: Why it matters?
Drift is an innovative conversational marketing platform that uses AI-driven chatbots to enhance real-time engagement with website visitors. It helps businesses in lead capture, providing instant customer support, and building stronger relationships.
By facilitating personalized conversations, Drift efficiently qualifies leads, schedules meetings, and drives sales, seamlessly integrating with existing marketing tools. This makes Drift a valuable AI marketing tool for boosting customer interaction and conversions in any digital marketing strategy.
- Automates conversations with website visitors, providing instant responses and support.
- Integrates with calendars to schedule meetings directly from chat conversations.
- Tailor conversations based on visitor behavior and history to enhance engagement.
- Offers insights into chatbot performance and customer interactions to inform marketing strategies.
Considering the innumerable benefits of AI to streamline processes, enhance customer engagement, and drive effective decision-making. These tools, ranging from data analysis platforms to automated content creation, represent the cutting edge of marketing technology.
They are not just tools but game-changers, enabling marketers to understand and reach their audience with unprecedented precision and creativity. As AI continues to evolve, its integration into marketing strategies will become not just advantageous but essential, offering businesses of all sizes the ability to compete in an increasingly complex and dynamic digital landscape.
Thus, staying with these AI tools and embracing their capability is crucial for anyone looking to excel in the digital marketing arena in 2024.