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How AI can boost your sales: A somewhat complete guide for 2024*

*AI and its role in B2B changes almost daily. This guide is about as complete as we can make it. But don’t worry, we’ll regularly update it.

We can all agree that AI is a gamechanger, especially in the world of B2B. But it’s not just marketing who can benefit; sales can too. Here’s how AI can boost your sales, increase your revenue and, ultimately, boost that all-important bottom line.

In this article, we’ll cover:

  1. Personalize your outreach
  2. Generate better leads
  3. Let chatbots do repetitive manual tasks
  4. Automate your predictions
  5. Get cutting edge forecasts

But before we get to how AI can boost your sales…

What actually is AI?

AI stands for ‘artificial intelligence’. It refers to a range of computer programs and softwares that can do tasks that would normally require human intelligence to complete. In essence, AI software is programmed with logical algorithms that give them the ability to “think” and act appropriately. 

AI has been around for a while, but it was the launch of ChatGPT in late 2022 that really led to its big breakthrough. We’ve probably all had at least a few goes on ChatGPT by now. So whether you find it fascinating, slightly terrifying or are indifferent toward it, we can all agree that we’re only just scratching the surface of what AI can do, especially in B2B sales. 

So, without further ado, let’s look at how you can utilize it.

Read also: How to be a recession-beating salesperson

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1. Personalize your outreach

Personalization is key to effective sales outreaching. By personalizing your offering, you can draw in more leads than you would throw conventional mass messaging. And AI can help you do this. AI can produce personalized emails and messages to scale, with something special to entice all of your leads. 

Being able to do this can save hours during a week, and help you keep better track of your leads. By being able to see all of this info in one place, you can also gain real time insights into what’s working and what isn’t when it comes to your outreach.

But, when it comes to leads, that’s not all AI can do.

AI saves you time when selling

2. Generate better leads

AI can sort and analyze huge amounts of data in just a few moments. This helps you find potential customers and generate leads based on the data AI gives you. This can save a huge chunk of your SDRs time if they have an ideal customer profile based on real time data to go off. 

This means that your sales team can focus on the most promising opportunities, and potentially even look into industries and markets that they might not have before.

Read also: How to survive and thrive in a recession

3. AI in sales: Let chatbots do repetitive manual tasks

As anyone who has ever worked in sales or CS can attest, you get asked a lot of questions by leads, prospects and new customers. Quite often, similar questions are repeated. That’s where AI comes in. The right AI software can answer these questions for you. If it comes with inbuilt learning technology, then it can also change and tailor your answers over time to be as clear and relevant to the question being asked as possible. 

Your leads and prospects will still have their questions answered, you’ll save a lot of time, and there’ll still be that personalized experience.

Chatbots do take time to set up. But their ROI can be incalculable. Chatbots are an example of how AI can boost your sales quickly.

4. Automate your predictions

AI can also help businesses boost their sales by using predictive analytics. Predictive analytics involves analyzing data to identify patterns and predict future outcomes. By using these sorts of tools, businesses can gain insights into customer behavior and make informed decisions about their marketing and sales strategies.

For instance, a business can use predictive analytics to analyze past sales data and identify which products or services are likely to sell well in the future. By identifying these trends, businesses can optimize their inventory and pricing strategies to ensure that they have the right products available at the right time, and at the right price.

Read also: Sales funnel stages: A complete guide for 2024

reading up on how AI can help boost your sales

5. How can AI boost sales? Get cutting edge forecasts

Sales forecasting involves analyzing past sales data and market trends to forecast future sales – and now AI does this too. By looking at past and current trends, AI has the ability to work out what’s likely to sell, and what’s likely to fall back. It can even help you work out what your key selling points are with your solution at any given time. 

When you know which trends are likely coming around the corner, you can adjust your offering accordingly. If you sell a SaaS solution, then AI forecasts can help you work out which aspect of your solution to lead with. This is a great way how AI can boost your sales.

The key takeaways

These are just five of the ways how AI can boost your sales. As AI continues to rapidly evolve and transform how we work, there will always be newer and better uses for it. That’s why we put the asterisk in the title. 

But, for now, AI can help you personalize your outreach, generate stronger leads by mining real time data, and even create an informative, approachable chatbot experience for them. 

In addition, it lets you automate your sales predictions and get cutting edge forecasts into what’s likely to sell and what isn’t. AI is ready to transform the world of B2B work, and boost sales in the process.

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