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Leadership and ISO certification: Why it’s more than just a checkbox

So, you’re thinking about getting your company ISO certified. Maybe it’s for the quality boost, maybe it’s to stand out in a crowded market, or maybe it’s just because everyone else is doing it. Whatever your reason, there’s one thing you can’t afford to overlook: leadership. 

Yes, the fancy titles at the top of your org chart aren’t just there to sign off on the budget—they’re crucial to making ISO certification not just a box-ticking exercise, but something that genuinely benefits your business.

Why leadership commitment is non-negotiable

Let’s start with the basics. ISO certification, whether it’s for quality management (ISO 9001), environmental management (ISO 14001), or information security (ISO 27001), is a big deal. But here’s the kicker: if the leaders in your company aren’t fully on board, you’re pretty much setting yourself up for failure.

Leadership isn’t just about saying “Yes, let’s do this” in a meeting. It’s about being visibly committed. Think about Mary Barra at General Motors. She’s known for her hands-on leadership style and her ability to steer the company through challenging times. When it comes to something like ISO certification, leaders need to be just as hands-on. If the folks at the top aren’t walking the walk, why should anyone else in the company care? Leaders need to set the tone, get involved, and most importantly, show that they’re as invested in the process as everyone else.

Read also: The importance of ISO 27001 in vendor selection

Putting your money (and resources) where your mouth is

Getting ISO certified isn’t just a matter of paying for a certificate—it requires real investment. I’m not just talking about money (though that’s a big part of it), but also time, effort, and resources. Leaders need to ensure that the company is equipped with everything it needs to succeed. Take a page out of the book of Indra Nooyi, former CEO of PepsiCo, who was known for her strategic resource allocation. Nooyi didn’t just throw money at problems; she invested in people and processes that would drive long-term success.

When it comes to ISO certification, leaders need to think like this. It’s about making sure your teams have the right tools, the right training, and the right support. This might mean reallocating resources from other projects, but that’s the kind of strategic decision-making that leaders are there for.

Fostering a culture that actually cares

ISO certification isn’t a one-and-done deal. It’s an ongoing commitment to doing things better. This means that your company culture needs to be on board with continuous improvement, and guess who’s responsible for that? Yep, the leaders. If your leadership team isn’t promoting a culture of continuous improvement, you’re going to struggle to maintain your ISO standards, let alone improve on them.

Consider leaders like Marillyn Hewson, former CEO of Lockheed Martin, who was known for driving a culture of innovation and continuous improvement. Leaders like her understand that the key to long-term success isn’t just setting goals, but creating an environment where those goals can be constantly refined and improved upon.

Tackling challenges head-on: The true test of leadership

Let’s be real—getting ISO certified isn’t easy. There will be resistance, there will be setbacks, and there will be times when it feels like you’re juggling too many priorities. This is where leadership really gets tested. Leaders need to be the ones who keep everyone focused, even when the going gets tough.

When you’re up against challenges, think about how Jacinda Ardern, former Prime Minister of New Zealand, handled crises—calm, collected, and always leading by example. Your leadership team needs to embody this kind of resilience. They should be the ones navigating the ship through rough waters, ensuring that the certification process stays on course even when it feels like everything else is pulling you in a different direction.

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Key takeaways: Leadership makes or breaks ISO certification

  • Leadership commitment is essential for the successful achievement and maintenance of ISO certification, with leaders needing to be fully engaged and supportive of the process.
  • Resource allocation by leaders ensures that the necessary tools, training, and support are available, underscoring the importance of the certification.
  • A culture of continuous improvement, driven by leadership, helps the organization not only achieve certification but also sustain and enhance it over time.
  • Overcoming challenges requires strong leadership, particularly in managing change and maintaining focus on the certification goals amidst competing priorities.

Simply put, ISO certification isn’t just about following a set of guidelines; it’s about leadership. Without strong, committed, and involved leaders, your chances of successfully achieving and maintaining ISO certification are slim to none. It’s up to the leadership to set the tone, allocate the resources, foster the right culture, and navigate the inevitable challenges.

In the end, it’s not just about getting a certificate to hang on the wall—it’s about driving real, meaningful improvements in your organization.

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