Color Line
Color Line accelerates sales and scales contract processes with Oneflow
Integrated with
5 minutes vs. 2–3 hours per proposal
3,000+ contracts signed
Faster sales cycles
Color Line
Country
Norway, Germany, Sweden, and Denmark
Usecase
Sales, Administration, Purchasing
Company size
3500 employees
Industry
Ferry and cruise transportation
From manual workflows to a scalable, data-driven contract flow
Color Line is one of Norway’s leading cruise and transport companies, operating multiple routes and serving both private and corporate customers. With large volumes of quotes and contracts across sales teams and departments, efficiency and structure are critical.
To modernize its contract processes and reduce manual work, Color Line implemented Oneflow — fully integrated with Salesforce.
The result: faster sales processes, improved data quality, and a scalable contract flow adopted across multiple business areas.
The challenge: Fragmented processes slowing down sales
Before Oneflow, Color Line managed quotes in Salesforce, but contracts were handled manually through static documents and email.
“We used Quotes in Salesforce, so we created our proposals there,” explains Shirin Stritzel, who works with in-house sales and event coordination.
However, the process was characterized by:
- Copy-pasting between multiple systems
- Back-and-forth email exchanges with PDFs
- Manual collection of missing customer data
- Limited visibility into contract status and ownership
“We used a lot of copy and paste before. There was a constant back-and-forth between documents and notes.”
Without digital signing, closing deals also required extra coordination:
“We didn’t have signing on our proposals before — they were just PDF documents we sent out.”
This created inefficiencies in the sales process and made it difficult to scale.
The solution: Oneflow integrated with Salesforce
Color Line chose Oneflow to streamline the creation, signing, and management of contracts — directly within Salesforce.
The implementation was fast, with strong adoption across sales teams in different locations.
“I found it very easy. It was very intuitive. It only took about a month and a half before everyone was fully up and running.”
Since implementation, volumes have increased significantly:
“We’ve sent out a huge number of proposals. I think over 3,000 contracts have been signed on the sales side,” says Shirin.
“Before, I spent two to three hours on a proposal. Now I can send one in five minutes.”
Shirin Stritzel
In-house sales
Color Line
The result: Faster sales processes and increased efficiency
1) Shorter time from proposal to signature
By replacing manual workflows with dynamic contracts and templates, Color Line has drastically reduced the time needed to send proposals.
“Before, I spent two to three hours on a proposal. Now I can send one in five minutes.”
This frees up time for what actually creates value:
“The goal is always to have more time for outbound sales. That time is incredibly valuable in sales.”
2) Standardization and improved data quality
With structured templates and mandatory fields, all necessary information is captured before signing.
“We can include required fields that customers must complete before signing, so we avoid extra work afterward.”
In addition, data is automatically pulled from Salesforce:
“Being able to retrieve organization numbers and contact information automatically saves us time.”
3) Better customer experience
Contracts are now dynamic, collaborative, and easier to complete.
“We’ve noticed that signing is much smoother now,” Shirin explains.
Built-in communication features reduce the need for email:
“Having a chat function within the proposal, and everything in one place, is really, really great.”
4) Full visibility and control across teams
Oneflow provides real-time insight into access, status, and ownership of contracts — both internally and externally.
“Now we can see who actually has access to the documents.”
This also improves collaboration between departments:
“They can see what’s been agreed instead of having to ask for the email thread,” says Shirin.
Scaling across the organization
Following its success in sales, Oneflow has been adopted by several other departments, including Cargo and Tour Operations.
For teams managing partner and supplier agreements, the impact has been significant:
“They had contracts stored across many different folders and systems. Now everything is in one place.”
Color Line continues to expand usage, including digitizing previously manual and paper-based processes.
“It’s been very ‘old school’ — print, sign, scan — so being able to send things digitally will be a big improvement for us,” says Shirin.
“Having a chat function within the proposal, and everything in one place, is really, really great.”
Shirin Stritzel
In-house sales
Color Line
A scalable foundation for future growth
By consolidating contract processes in Oneflow, Color Line has established a scalable and integrated foundation for managing agreements across the business.
“It has made our day-to-day work easier. Anything that reduces time spent and improves the user experience is fantastic.”
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